Privacy Policy

We collect and process personal data only where necessary. The categories of data include:

Device Information: When you visit the Site, we collect technical information about your device such as IP address, browser type, time zone, cookies, pages viewed, referring websites and your interactions with the Site. This helps us to improve our website, detect fraud and perform analytics.

Order Information: When you place or attempt to place an order, we collect your name, billing and shipping address, payment method (payment cards are processed securely by our payment provider), email address, phone number and order details. This is required to fulfil our contract with you.

Marketing Information: If you subscribe to our newsletter or consent to receive marketing emails, we collect your email address and preferences.

Communications: When you contact us by email or fill in a contact form, we process your name, email address and the contents of your message in order to respond.

We do not intentionally collect personal data from individuals under 16 years of age. If we become aware that a child has provided us with personal data without parental consent, we will delete it.

We process your personal data for the following purposes and legal bases:

1. To fulfil our contract with you: We use Order Information to process payments, deliver your jewellery, communicate about your order, provide invoices and handle returns or repairs. This processing is necessary to perform our contract.
2. To improve our Site and services: We use Device Information to analyse website usage, troubleshoot, protect against fraud and enhance user experience. This is based on our legitimate interest in running our business.
3. To communicate with you: We may send service emails (e.g., order confirmations, shipping updates) and respond to queries. This is necessary to perform our contract or to take steps at your request.
4. Marketing (with consent): If you opt-in, we will send you newsletters about new collections, exclusive offers and events. You can unsubscribe at any time by clicking the link in the email or contacting us.
5. Compliance with laws: We retain certain information to comply with bookkeeping, tax and consumer protection obligations.

We do not use your data for automated decision making or profiling that has legal or significant effects on you.

We limit access to your personal data to employees and service providers who need it for the above purposes. We may share data with:

Payment processors: to handle secure payment transactions.

Analytics providers: We use tools such as Google Analytics to understand how users interact with the Site. These services may place cookies or collect anonymised information about your browsing behaviour.

Shipping companies: We share your name, address and phone number with our logistics partners to deliver your order.

Professional advisers: Accountants, lawyers or auditors where necessary for compliance or legal claims.

Authorities: We may disclose personal data when required by law, court order or regulatory request.

Business transfers: In the event of a merger, acquisition or sale, your data may be transferred to the acquiring entity under the same privacy terms.

We do not sell or rent your personal data to third parties. Personal data is generally processed within the European Union. Where data is transferred outside the EEA, appropriate safeguards are applied in accordance with applicable data protection law.

Our Site uses cookies and similar technologies to enable core functions (e.g., shopping cart), remember your preferences, perform analytics and provide marketing. You can manage your cookie preferences via the cookie banner on our Site or by adjusting your browser settings. For more details, please see our separate Cookie Policy.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, accounting and reporting obligations. Retention periods vary depending on the type of data and the purpose of processing. For example, order and billing information is retained in accordance with applicable tax and accounting laws, marketing data is retained until consent is withdrawn, and technical data is kept for limited periods to ensure the security and performance of our website.

We periodically review the personal data we hold and securely delete or anonymise it when it is no longer required.

If you are in the European Union or United Kingdom, you have the following rights under the GDPR:

1. Access: You can request a copy of the personal data we hold about you.
2. Rectification: You can request correction of inaccurate or incomplete data.
3. Erasure: You can request deletion of your data where there is no legal reason for us to keep it.
4. Restriction: You can request that we temporarily suspend processing of your data.
5. Objection: You can object to processing based on our legitimate interests, including marketing emails. We will stop unless we have overriding legitimate grounds.
6. Portability: You can request to receive your data in a structured, commonly used format and have it transferred to another controller where technically feasible.
7. Withdraw consent: Where we rely on your consent (e.g., marketing), you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please email us at hello@love-lab.com. We may need to verify your identity before responding. You also have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données).

We implement appropriate technical and organisational measures to protect your personal data, including encryption (SSL) for transactions, access controls and regular security reviews. While we strive to protect your data, no method of transmission or storage is 100% secure.

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. We will notify you of material changes by posting the updated policy on this page with a revised date. Your continued use of the Site after changes means you accept the updated policy.

Our site may contain links to third-party websites or services that are not operated or controlled by us. Once you follow a link to another site, we have no control over, and are not responsible for, how that site handles your information. We encourage you to exercise caution and review the privacy policy and cookie settings of any site you visit via an external link, as this policy does not govern other websites.

If you have any questions, concerns or complaints about this Privacy Policy or our data practices, please contact:

Love-Lab – The Love Group

Schupstraat 20, 2018 Antwerp, Belgium

Email: hello@love-lab.com